Design Metrics

Although this project is in its infancy, I wanted to highlight some of the strides we’ve made and what the future roadmap looks like.
One of the toughest challenges that our designers have is the access to quantitative data. We have been fortunate that we have access to qualitative data because of the great relationships that we have with our user base; but being able to access, understand and take action on quantitative data is something that is not being practiced by designers. To make matters worse, we’ve lost battles in pushing out an ideal user experience because of lack of “quantifiable data.” 

There is no greater pain as a designer than having to ship a subpar experience because of outside pressures like: extreme deadlines, de-scoping, scope creep or technical impediments. Creating a design metrics pipeline is a strategic endeavor to equip designers with the most relevant and informative quantitative data to build experiences that follow user validated designs. 

How did we got here

At the height of our design team there were 7 designers. Now we’re down to four of us and looking to hire 2 more designers in the near future. Our organization as a whole is growing - both our Product and Engineering teams have doubled in size and are actively looking to grow. Our design team is being approached with more projects than there is time. Up to this point a designer would have to do discovery research on their own. Our team practices the pseudo-agency model of design where designers jump from one project to the next, regardless of product. This approach forces designers to have to move quickly in getting up to speed. So the solution is to front load designers with quantitative data so that each designer can be well-informed as she/he/they work on a new project.

Where are we now

The five most critical user workflows have been identified, designers can begin to design for experiences that help users complete their critical workflows more effectively in the most efficient manner.

Next Steps

Work with PMO and Product Management to begin identify all future projects so that the metrics pipeline can begin to collect and feed designers with quantitative data. Begin earmarking the qualitative studies that designers have used for previous projects to be surfaced as reference material for future projects; this will be tackled in ResearchOps.

Long term goal 

Equip each designer with quantitative data that is relevant to each new project. This helps in many ways: