Although this project is in its infancy, I wanted to highlight some of the strides we’ve made and what the future roadmap looks like.
One of the toughest challenges that our designers have is the access to quantitative data. We have been fortunate that we have access to qualitative data because of the great relationships that we have with our user base; but being able to access, understand and take action on quantitative data is something that is not being practiced by designers. To make matters worse, we’ve lost battles in pushing out an ideal user experience because of lack of “quantifiable data.”
There is no greater pain as a designer than having to ship a subpar experience because of outside pressures like: extreme deadlines, de-scoping, scope creep or technical impediments. Creating a design metrics pipeline is a strategic endeavor to equip designers with the most relevant and informative quantitative data to build experiences that follow user validated designs.